Digital Out of Home media owner, Elonex has appointed Kanjeev Sikka as its new Chief Revenue Officer.
Sikka will be responsible for the firm’s London sales operation, and his arrival coincides with Elonex opening a new office in Soho and bolstering its team in the capital to directly service major advertising agencies and out of home specialists.
Having held senior commercial roles at the likes of 8 Outdoor Media, OVC and Admedia, Sikka has been responsible for securing many of the iconic Digital Out of Home advertising campaigns seen in the UK over recent years and brings a wealth of experience to Elonex.
In addition to heading up sales activity in London, Sikka will also assist in the on-going development and expansion of the Elonex digital out of home network, as the firm continues to increase its presence across towns and cities in the UK.
Commenting on joining Elonex, Kanjeev Sikka said:
“I’m really excited to join the team at Elonex as it really looks to increase its presence in London and establish the most compelling offering to clients, agencies and specialists.
“Elonex has certainly been on the charge lately with the expansion of its digital network, and with an ambition to grow even further through the implementation of high quality technology in effective screen formats situated in the right locations, the opportunity to play a major role in such an exciting future was impossible to ignore.”
Kanjeev will be based at the new Elonex London office and can be contacted on: ksikka@elonex.com
