Elonex has launched a new Digital 48 Sheet advertising screen located at the heart of Birmingham City Centre’s Southside district.
The new screen has been named Southside 48.
Southside is a vibrant and diverse city district, and home to Birmingham’s Chinatown, Theatreland, the Gay Village and Creative Quarter.
Emerging as a distinctive area within an expanding city centre over the last decade, Birmingham’s Southside district has been driven by a unique mix of developments including the restaurants, bars and clubs that characterise Chinatown and the Gay Village, the Arcadian Centre, the redeveloped Birmingham Hippodrome, Birmingham Royal Ballet complex and the Custard Factory.
Situated on Pershore Street, Southside 48targets visitors arriving in the City Centre, heavy traffic heading out of the City Centre and high footfall leisure goers accessing all city attractions.
Southside 48 is set to deliver a powerful new Digital Out of Home proposition for brands looking to target mass audiences in Birmingham.