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Advertising at Bannatyne Health Clubs

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63

UK locations

1.3 M

Monthly Visitors

52%

MALE AUDIENCE

Reach consumers invested in their health and wellbeing

Elonex’s Bannatyne network gives brands the opportunity to connect with health-conscious consumers across 63 health clubs throughout the UK.

Combining fitness, wellbeing and leisure within a premium health club environment, our digital advertising screens put brands in front of members while they’re actively choosing to invest time in themselves.

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More than simply a gym, Bannatyne Health Clubs bring together fitness facilities, group exercise, swimming, spa and relaxation, creating an environment centred around physical and mental wellbeing.

A nationwide health & wellbeing network

With 63 locations, Bannatyne represents the largest part of the Elonex Lifestyle network and provides advertisers with extensive coverage across towns and cities throughout the UK.

For advertisers, that provides an opportunity to engage consumers throughout a broader health and leisure experience.

  • Full motion internal D6 screen
  • 63 locations across the UK

Reach a health-conscious, engaged audience

Bannatyne members have made an active decision to invest in their health, fitness and wellbeing. Regular visits create repeated opportunities for brands to connect with members in a positive environment where they’re focused on themselves, their goals and how they spend their leisure time.

That combination of mindset, dwell time and repeat visitation makes the health club environment particularly valuable for building brand awareness and familiarity.

195K

Health Club Members

46%

Aged 20 - 39

34%

Aged 40 - 59

52%

Male visitors

48%

Female visitors

Opportunities for every kind of brand

An audience with relevance across categories

Health and wellbeing brands are a natural fit, but the opportunity extends much further.

Bannatyne members are consumers of travel, automotive, financial services, technology, food & drink, beauty, fashion, entertainment, property, telecoms and other everyday products and services.

For advertisers, the environment provides valuable context around the audience without restricting the categories that can benefit from reaching them.

63 health clubs.
Every major UK city.

  • Scotland

Incl. Aberdeen, Edinburgh, Dumfries

11 clubs
  • The North

Incl. Leeds, York, Blackpool

17 clubs
  • Midlands

Incl. Birmingham, Leicester, Solihull

13 clubs
  • The East

Incl. Eastbourne, Norwich, Colchester

8 clubs
  • The South

Incl. Luton, Bristol, Hastings

12 clubs
  • Wales

Incl. Cardiff, Newport

2 clubs
Nationwide D6 network

Become part of their wellbeing journey

Connect with consumers while they’re actively investing time in their health, fitness and wellbeing. Bannatyne’s nationwide health club network gives brands the opportunity to build awareness in a premium environment members choose to return to regularly.

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