Contact

Advertising at Fitness First

View locations
Plan a campaign

24

Gym locations

4.2 million

annual visitors

56.1%

MALE AUDIENCE

Connect with active audiences in a premium fitness environment

Elonex’s Fitness First network gives brands the opportunity to connect with active, health-conscious consumers across 24 premium health and fitness clubs, including a powerful footprint of 18 locations across London.

  • 24 gym locations
  • 18 locations across London
Download media pack

Positioned within an environment centred around fitness, wellbeing and personal progress, our digital D6 screens put brands in front of consumers while they’re motivated, engaged and investing valuable time in themselves.

A powerful network

From major London business and commuter districts to thriving residential neighbourhoods and key regional cities, Fitness First provides access to audiences across a diverse mix of locations.

The London network includes clubs in Bishopsgate, Liverpool Street, Fenchurch Street, Oxford Circus, Baker Street and London Bridge, alongside residential locations including Clapham, Balham, Brixton, Highbury and Hammersmith.

Beyond London, the network extends to Fitness First clubs in Bath, Bedford, Bangor, Milton Keynes, Solihull and Wigan.

Member Report

Fitness First connects brands with an adult audience brought together by a shared interest in fitness, health and active lifestyles. And importantly for advertisers, they’re being reached in an environment where those interests are already front of mind.

4.2 M

Annual Fitness First visitors

50%

Visitors aged 16 - 34

20%

Visitors aged 35 - 44​

56.1%

Male members

43.9%

Female members

More than a fitness audience

The opportunity extends far beyond sports and fitness brands.

Fitness First members are consumers of travel, technology, financial services, automotive, entertainment, fashion, food & drink, beauty, property, telecoms and other products and services.

The fitness environment provides valuable context around the audience, without limiting the brands that can speak to them.

Opportunities for every kind of brand

24 gyms across
the UK

A constantly growing network
  • Wigan
view
  • Solihull, West Midlands
view
  • St Albans, Hertfordshire
view
  • Bedford
view
  • Milton Keynes
view
  • Bangor, Wales
view
  • Bath, North-East Sommerset
view
  • The Strand, London
view
  • Thomas More Square, London
view
  • Streatham, London
view
  • Queen's Park, London
view
  • Queen Victoria Square, London
view
  • Oxford Circus, London
view
  • Marylebone, London
view
  • London Bridge Cottons
view
  • Liverpool Street, London
view
  • Highbury, London
view
  • Hammersmith, London
view
  • Fenchurch Street, London
view
  • Clapham Junction, London
view
  • Brixton, London
view
  • Bishops Gate, London
view
  • Balham, London
view
  • Baker Street, London
view

Become part of their lifestyle

Put your brand in front of active consumers in an environment built around fitness, wellbeing and personal progress. From London professionals and commuters to members across key regional cities, Fitness First creates opportunities to connect with audiences when they’re motivated, focused and engaged.

Talk to us today