Digital Out-of-Home media specialists, Elonex has announced the launch of an exciting new business division, which is set to lead a digital revolution in the exhibition sector.
The new business division, Elonex Experiential has been created to work exclusively with key exhibition organisers, large scale venues and major exhibitors to enable them to deliver high impact digital experiences at events right across the world.
The unique vision of Elonex Experiential is to transform the way a brand exhibits its products and services, by replacing traditional display stands and units with futuristic and fully digitalised alternatives.
In essence, Elonex Experiential will provide brands with the modern and flexible capability of attracting and interacting with potential customers through an extensive portfolio of digital communication architecture, which span from single high definition display units right through to flagship, bespoke digital structures which boast multi-sensory digital walls, floors and ceilings.
Launched on the back of Elonex’s unrivalled expertise in the digital marketplace and it’s reputation for driving new technology, Elonex Experiential will be headed up by Tony Hartland.
With over 20 years experience in the exhibition and events sectors, working for several global industry leaders, including at Imagination, and being responsible for many of the world’s major new product launches from the likes of Sony, Jaguar Land Rover and Caterpillar, Hartland joins Elonex Experiential to drive innovation and maximise upon the potential of delivering digital solutions in his specialist field.
Commenting on the new venture, Hartland said:
“With continued pressure on exhibition venues to deliver innovation and exhibitors always looking for new and effective ways of targeting potential clients, the time really is right to provide effective digital solutions in this all important arena.
“Elonex has always been at the forefront of pushing the boundaries where digital is concerned, and our experience coupled with a first to market ethos makes us perfectly positioned to change the way brands of all sizes exhibit, and gain greater levels of ROI when they do so.
“Quite simply the digital solutions we’re bringing to the exhibitions market allow an exhibitor to turn up, plug in and exhibit! Gone are the days of waiting for print material to arrive and building stands, with a digital solution a complete exhibition display can be loaded onto a USB stick ready to broadcast, and what’s more those digital messages can be changed at the push of a button whenever an exhibitor wants to!”
Elonex Experiential and the digital exhibition solutions it has developed will be officially unveiled at the National Exhibitor Masterclass event at the NEC Birmingham on Tuesday 30th June 2015.
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