Elonex Digital Screens on the roofs of Black Cabs in London have been showing live scores from every game played at the 2018 World Cup.
The 200 Taxi Digital Screens Elonex operate in the capital have been broadcasting updates as the goals go in to keep Londoners up-to-date with all the action from Russia.
The ability to convey immediate messaging across Central London, and broadcast live football scores, further demonstrates the opportunities Elonex Digital Taxi Tops present to advertisers.
The screens update in real-time and offer precise targeting, including in many areas of Central London that are hard to reach through any other form of Digital Out of Home advertising.
Powerful advertising can be planned on the Taxi Tops at exact times of the day or night and can target precise areas, streets or postcodes (Geolocation) in London. Brands already advertising on Elonex Digital Taxi Tops in London have also chosen campaigns to appear on specific days of the week or special days of the year, to coincide with major news events and to broadcast dependant on weather conditions.
To find out more about London Taxi Top advertising, please click here