Thousands of England football fans have been packing into Birmingham’s newest outdoor event space to watch the Three Lions roar through the World Cup in Russia.
The Archway at the Custard Factory has been showing all of the England World Cup games on a huge 20 square metre Elonex screen, the largest in Birmingham, and the new venue in Digbeth has been attracting huge crowds and generating what many are saying is the best atmosphere and fan experience in the City.
England games at the Archway have also been attracting lots of press attention, with journalists keen to portray the mood of the nation as it goes World Cup crazy, and the venue has been featured by multiple media outlets including the BBC, ITV and many national newspapers.
The Archway is a collaboration between Elonex, the Custard Factory and Factory Cinema Co, and set amongst historic arches and restored Victorian factories in Digbeth launched at the start of this summer to provide Birmingham with a new and iconic outdoor space for regular outdoor cinema screenings and city events.
In addition to the Archway project, Elonex has been busy throughout the whole of this year’s World Cup supplying public venues across the whole of the country with large-format LED screens to broadcast the action from Russia.
Pubs, fanzones, sports stadiums, city centres and summer festivals have all chosen to show the games from the tournament on Elonex screens, meaning thousands more fans have got to experience stunning atmospheres during what’s turning out to be an amazing coming together of the whole nation!
For more details about the Archway, please visit www.archwayevents.com