Elonex LED technology was on display for the world to see over the weekend, as yet again we delivered the very latest, big arena digital signage at two major international events.
The world famous Crufts at the NEC and Yonex All England Badminton Championships at Arena Birmingham were the two major events, and both featured stunning visitor and spectator Elonex LED displays.
Televised across the globe, both events were the focus of attention for millions over the weekend and Elonex LED was prominent in creating exciting backdrops for the drama taking place at both venues, broadcasting live action and sponsor messaging.
At Crufts, Elonex were responsible for the impressive cube LED display that towered above the main arena, as well as big digital screens lining visitor and exhibition areas of the show and the giant digital screen located at the main entrance of the NEC.
Elonex also delivered experiential digital stands to exhibitors at Crufts, to make for a truly digital experience for the thousands of visitors.
At the Yonex All England Badminton Championships, where the world’s best players assembled, Elonex digital signage was utilised court-side throughout all five days of competition. This digital signage was reconfigured and repositioned to always be in main view as the venue changed from featuring four courts at the start of play to just one for the semi finals and finals over the weekend.
All 111 Elonex digital screens located throughout the concourse at Arena Birmingham were also in use at the Championships, delivering advertisements and visitor information to the big crowds in attendance.
Elonex engineers were at both arenas throughout the duration of each event, working closely with arena staff and ensuring every screen was performing to the highest standard during every second of what proved to be two most enthralling spectacles, attended by thousands and watched on TV by millions.