As the nation braces itself to welcome the start of the 2014 Tour de France, the company responsible for the event’s exciting Fan Parks, which will pop up along the UK route of the world’s most famous cycle race, has embarked on a major advertising campaign utilising Elonex Outdoor Media’s extensive network of large-format roadside digital screens.
In the build up to this year’s biggest sporting event in the UK, Velo-GoGo is running high impact advertising messages across Elonex Outdoor Media’s network of roadside sites to promote the official fan entertainment zones for the Tour de France in the UK.
Set to create a festival atmosphere, the Tour de France Fan Parks will give the huge numbers of spectators expected at the event over four days the chance to watch each stage of the race, whilst enjoying lots of great entertainment which has been lined up to celebrate the Tour de France visiting the UK.
Elonex Outdoor Media’s roadside digital screens are located at some of the busiest commuter routes across the country and provide the perfect advertising solution for businesses looking to make a real impact – including, in this case, those who already have major worldwide brand recognition!
For more information about the Tour de France Fan Parks, please click here