The Elonex Digital Network roared into action for the launch campaign of a brand new dinosaur attraction at West Midland Safari Park.
Elonex digital screens across the Midlands have been broadcasting hard-hitting promotion of the much anticipated opening of Land of the Living Dinosaurs at West Midland Safari Park.
Land of the Living Dinosaurs is the UK’s largest animatronic dinosaur attraction, and after nearly three years in the making at a cost of £2.5million – only the Elonex Digital Network was big enough to reach the millions who are sure to visit.
Utilised within the campaign was the Elonex landmark digital-out-of-home site at Junction 9 of the M6, which in spectacular fashion (pictured) broadcast unmissable promotion of the launch at peak travel times during the Easter holidays.
For more information about Land of the Living Dinosaurs, please visit safariwithdinosaurs.co.uk