Reach consumers who take their fitness seriously

Elonex’s Foundry network gives brands the opportunity to connect with active, highly engaged consumers across a distinctive collection of fitness environments.


Built around training, performance, community and personal progress, Foundry provides advertisers with a powerful setting to reach people while they’re focused on achieving their goals.

Foundry Gym D6 Advertising Screen

A different kind of gym environment

Foundry has built its reputation around creating inclusive, community-led training environments that encourage members to become fitter, stronger and healthier.

Across 4 Foundry locations, Elonex digital advertising gives brands the opportunity to become part of that experience and connect with audiences in an environment where engagement, motivation and personal improvement are front of mind.

An audience built around engagement

Foundry isn’t about passive participation.


Its training-led approach attracts consumers actively investing time and effort into their health, fitness and performance, creating a valuable audience for advertisers looking to connect with people in a positive and highly engaged mindset.


And because training is habitual, brands have the opportunity to build awareness through repeated exposure as members return to the gym throughout the week.

More than fitness brands

While Foundry creates a natural environment for sportswear, nutrition, health, fitness and wellbeing brands, its audience is valuable to a much wider range of advertisers.

From technology and financial services to travel, automotive, entertainment, fashion, food & drink and consumer services, Foundry gives brands an opportunity to connect with active consumers through an environment that says something meaningful about their lifestyle.

Foundry Gym
advertising locations

Worcester

2 x D6 screens

Bromsgrove

1 x D6 screen

Rubery

1 x D6 screen

Northampton

1 x D6 screen

Connect with a committed fitness community

Put your brand alongside the energy, motivation and community that make training an important part of members’ lives. Foundry gives advertisers the opportunity to connect with highly engaged consumers while they’re focused on performance, progress and achieving their goals.