Elonex News

Europe’s largest roadside Digital Screen lights up in Birmingham

April 6, 2013

One Outdoor Media, a subsidiary of leading technology brand and Digital signage manufacturer Elonex, will launch its latest large format Digital screen. Situated at Junction 9 of the M6 adjacent to Birmingham Gateway and made up of two panels, Northbound of 35m x 7.2m and Southbound of 30m x 7.2m, it will total 468 square meters of LED making it the largest  Digital screen in Europe. With a length of over 65m, the screen is almost the length of a Boeing 747 Dimensions aside, the screen enjoys an enviable location. Both of its panels will target traffic on arguably the UK’s busiest motorway section at the M5-M6 intersection. It can be seen from surrounding areas including a busy road network, housing, industrial areas and hotels. The screen will not only reach the 6 million residents of the Midlands but will also catch the majority of traffic between UK’s three largest cities – London, Birmingham and Manchester. This equates to a huge viewing demographic and a fortnightly traffic count of 3.44 million, making it one of the most prominent advertising sites in Europe.
As a sign of goodwill and to promote leading local businesses, the M6 Junction 9 screen will also feature community advertisers such as Free Radio- a regional radio station, Adoption in the Black Country- a joint venture between local adoption agencies, Ironbridge Gorge Museum- an industrial heritage organisation and Cure Leukaemia – a charity supported by the Directors of Elonex.
Stuart Smith, Chairman of Elonex International said:

“On a personal note and on behalf of the Shareholders and Board, I would like to thank and congratulate the Contractors and Elonex installation team on the projects completed in April 2013. Installing Europe’s largest Digital Screen on the M6 whilst also installing two 72m2 Digital Screens at Glasgow Rangers Football Club marks an incredible achievement that everyone should be proud of. With such large, iconic screens it’s clear to see the enormous engineering achievement involved but it’s important to give gratitude & thanks to the Elonex Software Developers, who have created a market leading management system delivering resilience to the screens content, advertiser’s messaging and fan experience.”

Nick Smith, CEO of Elonex said:

“This project is part of our 2013/2014  £14m investment into a UK-wide roll-out of large format premium advertising locations in regional cities across the country. Following founding the Screen Saver patent for computer screens in the late 90’s we’re proud to be now using our technology in the Digital Out Of Home Market. The screen carries some unique technology developed in the UK by our dedicated Research & Design team.”

Christian Clayton, Managing Director of One Outdoor Media said:

“We are thrilled to increase our portfolio of displays with this iconic site. We are poised to make a difference in outdoor advertising by leading the European market with large scale format screens to promote the UK & the business within.”