In a first for the sport, Elonex Outdoor Media is to supply a high-tech LED courtside perimeter at the 2015 YONEX All England Open Badminton Championships.
The oldest and most prestigious badminton tournament in the world takes place at the Barclaycard Arena in Birmingham from 3rd March to 8th March, and it will be the first time LED perimeter screens have been used at an international badminton event.
With the world’s best players in attendance, sell-out crowds guaranteed and the Semi Finals and Finals to be shown on Sky Sports, the LED perimeter will add to the intensity of the event whilst broadcasting full-motion, digital content to enhance the spectator experience and convey high impact digital advertising messages from sponsors.
In addition to the perimeter screens, sports stadium LED specialists Elonex will also be supplying the Championships’ with a mobile jumbo digital screen for use at the venue, and a digital scoreboard which will be on court at all matches.
For more information about the 2015 YONEX All England Open Badminton Championships please click here