Elonex is supporting this year’s NSPCC Childhood Day by broadcasting advertisements on its digital billboards across the UK that urge people to get involved, raise money and play their part in helping to keep children safe.
The advertisements will be broadcast on billboards alongside roads and motorways, in town and city centres and inside shopping malls during the weeks running up to Childhood Day on 11th June 2021.
Childhood Day, which has previously been piloted in specific areas, takes place this year with a refreshed look and feel and a renewed ambition to celebrate childhood by getting the nation playing after a really challenging year.
The NSPCC-run service Childline has released stark new data that highlights the huge toll of the pandemic on young people.
Since April last year Childline has carried out 73,088 counselling sessions about mental or emotional health. 5,646 of these counselling sessions were with children aged 11 or under, an increase of nearly a third (29%) when compared to the year before.
The charity can also reveal that in 2020/21, the first full year of living under Coronavirus restrictions, it has delivered 16,610 counselling sessions about abuse. Counselling sessions about emotional abuse increased by 18% when compared to the year before.
Over the last year, the NSPCC has grown increasingly concerned about the impact of the pandemic on children’s wellbeing and on young people living in homes that aren’t safe.
The charity’s 1,200 Childline volunteer counsellors, as well as supporters and partners worked incredibly hard to ensure the service could stay open and young people had somewhere to turn. Analysis of Childline’s online services shows many children have taken proactive steps to support their emotional wellbeing during this time.
Now, as lockdown continues to ease, the charity is calling on people everywhere to play their part in giving children a great summer and brighter future – as it launches its landmark Childhood Day.
On June 11th, the NSPCC will ask families, friends and colleagues from across the UK to celebrate childhood by organising a play event to raise money and help keep children safe.
Dame Esther Rantzen, founder of Childline, said:
“Throughout this pandemic, children and young people have had to deal with so many difficult new challenges, many knowing that their families were struggling with health worries and financial issues, some locked down in unsafe homes, deprived of their schools which may have been their only refuge. Many have told Childline that they have struggled to cope and their mental health has suffered as a result.
“Childline’s counsellors have been tremendously impressed by the resilience of so many young people during the pandemic, supporting themselves and each other. Nevertheless, we are all only too aware that not only education has suffered, but so has the opportunity to play. My grandchildren have told me how much they have missed their friends during lockdown. Play is such an important part of childhood, building confidence and creating relationships. After the year we’ve had, I am really looking forward to joining my own family on Childhood Day. I do hope as many families as possible will be able to do the same, to enjoy each other’s company and have fun and play together.
“I want to remind children everywhere that Childline is always there for them, no matter how big or small their problem, offering comfort and support which is free, confidential, on the phone or online.”
To support Childhood Day, the NSPCC has launched a new film that encourages people to play their part for children by signing up, downloading a fundraising pack and organising a play event to fundraise for the NSPCC. Whether you’re 5 or 85, the charity is encouraging everyone to get involved to play with family, friends or workmates.