Elonex is to fit dozens of Birmingham black cabs with new roof-top advertising screens.
The new taxi top digital screens will deliver real-time and precise location advertising, and have the ability to broadcast breaking news, weather updates, traffic advice and emergency public information.
Elonex will manage advertising sales and broadcast content on the screens, following the firm’s successful roll out of a similar project in London.
Birmingham City Council’s Licensing and Public Protection Committee approved the scheme recently, and the first taxi top digital screens in Birmingham will go live during October 2018.
Nick Smith, CEO Elonex said:
“This is a new innovation for Birmingham which will benefit all stakeholders, including businesses, the City Council, residents, taxi drivers and visitors.
“The screens provide unique geolocation promotional opportunities for businesses of all sizes, and also create much more than just an advertising channel.
“While highlighting events, broadcasting news and delivering vital public information to the local community, the screens are sure to be well received in Birmingham, in much the same way as they were when we launched them on black cabs in London.”
To find out more about taxi top digital screen advertising opprtunities in Birmingham, please contact Elonex on 0121 270 8550 or email: firstname.lastname@example.org