11
Jan

Birmingham Lights Gives City a Taste of the Big Apple

Elonex has launched a Times Square style Wraparound Digital Billboard, Birmingham Lights, at the heart of Birmingham City Centre.

The new large-format digital billboard, named Birmingham Lights, is the first of its kind in the city and wraps around two sides of The Square building in typical New York fashion on the busy corner of Bull Street and Corporation Street.

Now live, the new digital structure is elevated to be clearly visible in its central location to huge city centre audiences.

Positioned opposite House of Fraser and Martineau Place, Birmingham Lights broadcasts digital out of home advertising content in two different directions. With one side facing the route to Bullring Birmingham and Grand Central, and the other to Colmore Row and Snow Hill Station.

Featuring High Dynamic Range (HDR) technology and delivering the highest resolution LED display in Birmingham City Centre, the wraparound billboard can be utilised by advertisers as one continuous 96 sheet digital screen or as two separate 48 sheet digital screens, to provide the ultimate canvass for the most creative marketing campaigns.

Commenting on the LED manufacturer and media owner’s latest digital out of home installation, Nick Smith, CEO at Elonex, said:

“Bringing this new advertising structure to Birmingham City Centre reinforces Elonex’s reputation as being a progressive and rapidly expanding digital media owner.

“Inspired by what we’ve become used to seeing in New York, this wraparound billboard is sure to be a big hit with the Birmingham public and also advertisers wanting to gain maximum exposure in the city.

Birmingham Lights is certain to enhance the city’s digital architecture and become a major focal point for passers-by, and we’re proud to be leading such innovation in the region.”

In addition to its UK-wide digital inventory, Birmingham Lights going live is the latest in a growing number of LED advertising screens Elonex operate in and around the second city, and comes shortly after the firm launched its flagship digital structure, StarLights™ at Spaghetti Junction on the M6 and unveiled a brand new 48 Sheet digital billboard on the A38(M) in late 2017.