From consumer technology pioneer to one of the UK’s leading Digital Out of Home media owners, Elonex marks four decades of innovation, impact and growth.
Elonex is celebrating its 40th anniversary in 2026, marking a journey that began in consumer electronics and has evolved into one of the UK’s most dynamic Digital Out of Home (DOOH) media businesses.
Founded in 1986, Elonex first established itself at the forefront of home technology, bringing innovative consumer electronic devices into households across the UK. Four decades on, the company now operates a nationwide network of digital screens, delivering high-impact advertising across roadside, retail, leisure and experiential environments.
Elonex will mark this milestone with a national campaign named ‘Celebrating 40 Years of Innovation, Impact and Growth’.
The campaign reflects Elonex’s transition from consumer screens to DOOH media, highlighting its role in redefining how brands engage audiences in the real world.
Today, the Elonex portfolio includes large-format roadside billboards, premium shopping centre PanVision screens, mobile DigiVans, and its rapidly expanding retail media proposition, the EveryDay Media Network. Together, these platforms enable brands to reach audiences at scale, in context and at moments that matter.
As part of the anniversary celebrations, Elonex will also roll out a series of special activations, campaigns and partner opportunities throughout the year designed to give brands access to premium media inventory and added value across its estate.
Commenting on 40 years in business, Darren Smith, CTO at Elonex said:
“Reaching 40 years is a significant milestone for Elonex. Our journey from consumer electronics to digital out of home media has always been driven by innovation and a belief in the power of screens to shape attention. Today, we’re proud to be helping brands show up in the real world in more impactful ways than ever before, and we’re only just getting started!”
Elonex’s 40-year campaign will run across its full media portfolio, including landmark digital billboard sites, retail environments, and mobile activations, as well as through industry events, partnerships and trade communications.
With continued investment in technology, data and new media environments, Elonex is firmly focused on the future, building on four decades of innovation to redefine how brands connect with audiences in an increasingly digital and real-world hybrid landscape.
