Elonex has announced an exciting new partnership with Northampton Saints Rugby Club.
In a five year deal which commences in time for the start of the 2015/16 Aviva Premiership rugby season, the new partnership sees Elonex become the club’s Official Visual Technology Partner and Exclusive Sales Partner for Digital Advertising.
As part of the agreement, Elonex will be responsible for bringing the very latest digital display technology to Franklin’s Gardens, home of the Saints, at a time when the stadium is close to completing a major redevelopment.
Elonex is a market leader in sports stadium visual technology, and this digital enhancement of Franklin’s Gardens will serve to massively boost the match day experience for spectators, whilst also presenting new and innovative advertising opportunities to brands who want to target audiences at top flight Rugby Union.
One of the immediate and most striking digital progressions at Franklin’s Gardens will be the installation of two giant pitch facing digital screens on the new Barwell Stand, which Elonex has developed to provide spectators with the very best broadcast quality match action, replays and TMO video adjudications .
Visitors to the Saints will also be able to enjoy lots of other digital developments from the start of next season, with Elonex set to install numerous digital display screens in and around Franklin’s Gardens, including in car parks, at the main entrance, corporate areas and throughout stadium concourses, which will all broadcast informative match day content.
This new partnership with Northampton Saints is the latest in a string of high profile agreements Elonex has struck in the world of professional sport, and follows recent confirmation of the firm becoming the Official LED & Technology Partner, Exclusive Sales Partner for LED Advertising and One-Day Team Sponsors at Warwickshire County Cricket Club.
Commenting on the new partnership, Allan Robson, Chief Executive of Northampton Saints said:
“Having Elonex onboard marks the dawn of an exciting new digital era here at Franklin’s Gardens. The digital technology the stadium will boast will be second to none in the Aviva Premiership, and will certainly improve the all round match day experience for all Saints fans.”
Nick Smith, CEO at Elonex added:
“Franklin’s Gardens is set to become a truly digital stadium, which will only add to the enjoyment of supporting one of the best teams in European Club Rugby.
“The high quality broadcast capabilities, fast moving and interactive attributes of the digital display equipment we’re installing at the stadium really does fit with the demands of the modern day sports spectator, who wants to consume information live at the game in the same way as they can do when watching on TV.
“It’s a privilege to be associated with Northampton Saints, especially at a time when the new stadium is due to be completed and we look forward to playing our part in the club’s success over the coming years.”
