Elonex News

20 Teams Wanted for Elonex Backed Brindleyplace Dragonboat Festival

March 11, 2015

As part of Brindleyplace’s 20th anniversary celebrations, the canalside estate is on the hunt for 20 brave teams to take part in its annual Dragonboat race to raise money in support of its chosen charity partner of the year, Cure Leukaemia.

Now in its 16th year, the Dragonboat Festival is one of the most established annual corporate fundraising events in Birmingham which sees businesses from across the West Midlands battle it out against each other in a series of heats in traditional Chinese longboats along the Birmingham and Worcester canal at Brindleyplace.
This year, the charity boat-race will take place on Saturday 30 May and aims to raise a record amount of £100,000 for Cure Leukaemia, helping to mark the 20th anniversary of Brindleyplace.
The money raised from this year’s Dragonboat Festival will help provide support for the life-saving work carried out at the Centre for Clinical Haematology at the Queen Elizabeth Hospital, Birmingham, and will increase the Centre’s ability to deliver pioneering treatments for blood cancer patients.
Businesses interested in entering a team need to register before 30 April 2015, and as a special 20th anniversary twist, all the teams participating will be required to choose fancy dress costumes that represent one year between 1996 and 2015 – whether that’s from film, TV, music, news or sport.
Jackie Kelly, Head of Corporate Partnerships at Cure Leukaemia, said: “We’re delighted to have been chosen as the official charity for this year’s Dragonboat Festival and believe that, with our extensive network of corporate fundraisers, combined with the passion of Brindleyplace’s tenants and visitors, we’ll raise a tremendous amount of money, helping to provide pioneering, life-saving treatments for those diagnosed with leukaemia.”
Each team entered, comprising of 10 rowers and one drummer, is required to raise £2,500 through sponsorship including a £500 deposit with all funds raised going to Cure Leukaemia. There will be an array of top prizes on offer for the winning team, highest fundraisers, best fancy dress and top team name. The prizes include: a corporate box at the Barclaycard Arena to a major event courtesy of Elonex Outdoor Media, corporate advertising on Elonex Outdoor Media screens within Birmingham city centre, tickets to Day 1 of the Ashes at Edgbaston, tickets to Natwest T20 matches at Edgbaston and tables of 11 at both ‘Glynn Purnell’s Friday Night Kitchen’ and Brindleyplace-based restaurant Piccolino. Additionally, to encourage some healthy competition during the races, the team which finishes last will be awarded the ‘2015 Paddle of Pity’.
In addition to the Dragonboat race, there will be a host of family-friendly activities taking place in Central Square, including live music, activities and entertainment, a craft market and food stalls during the course of the day. In partnership with Cure Leukaemia‘s digital media partner, Elonex Outdoor Media, Dragonboat team families and supporters will also be able to watch a live stream of the race from Central Square, and will have the opportunity to meet Cure Leukaemia’s local celebrity friends to be announced nearer the date.

For more information about the Dragonboat Festival or to request a registration pack email alison.mckenna@brindleyplace.com or visit www.brindleyplace.com