Create an experiential activation in a high footfall, major city centre location. Drive high levels of brand awareness, customer engagement, product sampling, customer retention, and future sales.
The Elonex blox – a unique experiential unit that combines a large-format ‘attract’ digital screen, with an all-purpose and fully branded base ‘activation’ unit. The blox can be rapidly deployed in multiple environments.Â
Create an experiential activation in a high footfall, major city centre location. Drive high levels of brand awareness, customer engagement, product sampling, customer retention, and future sales.
The Elonex blox – a unique experiential unit that combines a large-format ‘attract’ digital screen, with an all-purpose and fully branded base ‘activation’ unit. The blox can be rapidly deployed in multiple environments.Â
Strategically positioned at the main entrance to Bullring Birmingahm, the Whitworths blox unit was in play for 7 days.
Delivering powerful brand awareness and encouraging customer interaction Monday – Friday, the experience literally came alive on the weekend with the dispensing of much sought after product samples!
The activation wa supported by Elonex digital out of home media, across Birmingham.
The activation wa supported by Elonex digital out of home media, across Birmingham.
Monday – Friday saw high levels of interest as passing footfall stopped to look and interact with the ‘scan now’ messaging, before long queues formed on Saturday and Sunday, with potential customers keen to grab their free product sample.
Engagement was so high on the weekend, samples actually ran out while at the same time, brand awareness was maximised in the prime space in Birmingham city centre.
