900,000 annual visitors
Resorts World Arena, formerly the Genting Arena, is one of the world’s top entertainment arenas, welcoming around 900,000 people through its doors every year. Located on the NEC campus, the Genting Arena has a capacity of 15,700 and hosts world class music, sport, comedy and family events. As well as delivering great live shows, the Resorts World Arena is all about giving visitors ‘more than just the main event’. Following its £29 million redevelopment, the venue boasts an innovative pre and post-show entertainment area, which is always a hive of activity day and night.
Unmissable digital screens target crowds as they arrive and exit the venue, putting brand messages right in front of clearly defined mass audiences. With sell-out crowds arriving early to watch some of the worlds biggest acts, Elonex provides exclusive digital advertising opportunities.