43,423,299 MONTHLY AUDIENCE AD IMPACTS
The super-size structure delivers over 4000 sq ft of digital advertising space and is located above the Star City entertainment complex adjacent to junction 6 of the M6, Spaghetti Junction. This new digital-out-of-home advertising site is known as Star Lights, and creates an iconic backdrop to the landscape at the busiest motorway junction in Great Britain Starlights is the most prominent digital outdoor advertising location in the central region.
Designed to be highly visible from incredible distances to traffic travelling both north and southbound on the M6, Star Lights broadcasts advertising content utilising Elonex Digital LED Technology and LED HDR, high dynamic range, focused on delivering over 40 million audience advert impacts every month. Star Lights is also partly solar powered to acknowledge a new dawn at the former site of Birmingham Power Station where it is positioned within the Star City complex, and provides a modern, clean and environmentally friendly means of power generation