Find out how you can get a Elonex screen, worth up to £1,000 a year in advertising revenue, in your store!
Elonex has begun installing free digital advertising screens in independent convenience stores, giving retailers a cut of all revenue, worth an estimated £1,000 per year for each store owner.
Speaking exclusively to Better Retailing’s sister title, RN, Elonex revealed 40 stores are already taking part in the recently launched scheme. Commercial director Darren Alderson said Elonex is looking to partner with a minimum of 1,000 independent convenience stores.
Elonex funds the installation and retains ownership of the screens. This means there are no costs for the retailer other than electricity over the 10- year terms. Elonex arranges for the adverts to be displayed. Meanwhile, retailers receive a cut of all sales, forecast to be worth £1,000 per year for “a small amount of roof space”.
There may also be opportunities for participants to receive stock and merchandise free of charge related to the advertisements displayed. This “will be predominantly brands and products they already sell”.
Due to the ceiling mounting, the screens take up no selling or window space in stores. Elonex said it can also make reasonable prohibitions at the request of the retailer. For instance, not displaying alcohol adverts due to religious concerns or licensing requirements.
How an Elonex screen could help promote your product offer and generate additional revenue
There is no criteria other than being a convenience store, for a shop to take part.
Explaining the concept, Alderson told RN: “Elonex is excited to partner with local convenience store owners to bring vibrant, landscape digital screens into your shops adding a modern edge to the in-store experience.
“With this partnership, you can easily promote your product offers directly on screen, highlighting key deals to your customers, right at the point of purchase.
“The screens also bring dynamic digital elements to your shop. They create an engaging environment that boosts footfall and sales.
“Beyond driving store promotions, these screens generate additional revenue, with a percentage going straight to you. Elonex appreciates the unique convenience offering—where customers find everyday essentials and unexpected treats.
“This collaboration aims to celebrate and enhance the role of convenience stores as community hubs, offering valued essentials and exciting surprises that keep customers coming back.”
Elonex has more than 3,000 digital billboards throughout the UK, which can be seen at sites including major rail stations, music arenas, sports stadiums, shopping centres and motorway service stations.
To make money from hosting a screen in your store, contact hello@elonex.com including your store address and mobile.
Article credit: RN
