Christmas is most certainly back!
Last year the devastating effects of Covid-19 saw the festive season as we normally know it all but cancelled, but on the back of a successful vaccine roll out, marked increases in consumer confidence, bulging personal savings accounts and a real appetite to make up for lost time, Christmas 2021 is set to be bigger than ever!
And it’s going start early!
A ‘new’ normal and opportunity to enjoy the festive season once again, coupled with the potential for supply chains to be disrupted, means Christmas plans are already being made and consumers are already considering purchases across all price points, and even buying now to avoid missing out.
With brands needing to capitalise!
The lucrative Golden Quarter trading period has never been so important. Having missed out to a large extent in 2020, it’s time for brands to bounce back and really take advantage of consumer optimism and new-found ability to spend on gifts, luxury products and celebrations.
By really standing out!
Buying habits have certainly changed during the pandemic and so has how marketing information is consumed and recalled. With online advertising platforms saturated and TV and print audiences seriously down, and people out and on the move again, the ability for DOOH advertising to make brands famous in non-competitive environments will, more than ever, propel those serious about maximising sales during the Golden Quarter 2021.
So advertise where your customers are looking now!
To capitalise on the Golden Quarter 2021, the time to advertise is now!
Build awareness with audiences considering Golden Quarter purchases or provoke immediate buying decisions by placing Digital Out of Home advertising in exactly the right environments.
The UK is outdoors again, and, with its unavoidable nature, Digital Out of Home allows brands to precisely target big audiences wherever they gather.