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Star Lights

THE MOST VIEWED UK DIGITAL ROADSIDE SCREEN


The super-size structure delivers over 4000 sq ft of digital advertising space and is located above the Star City entertainment complex adjacent to junction 6 of the M6, Spaghetti Junction. This new digital-out-of-home advertising site is known as Star Lights, and creates an iconic backdrop to the landscape at the busiest motorway junction in Great Britain Starlights is the most prominent digital outdoor advertising location in the central region.


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43,423,299

MONTHLY AUDIENCE AD IMPACTS


Designed to be highly visible from incredible distances to traffic travelling both north and southbound on the M6, Star Lights broadcasts advertising content utilising Elonex Digital LED Technology and LED HDR, high dynamic range,  focused on  delivering over 40 million audience advert impacts every month. Star Lights is also partly solar powered to acknowledge a new dawn at the former site of Birmingham Power Station where it is positioned within the Star City complex, and provides a modern, clean and environmentally friendly means of power generation.

ARTWORK SPEC SALES SHEET

DOWNLOAD MEDIA PACK

NATIONAL TRAVEL


SOUTHBOUND

Birmingham City Centre (outbound)
Birmingham Airport
London
M25
M40 Corridor
M42
M1
NEC

NORTHBOUND

Birmingham City Centre (inbound)
The North
M6
M5

LOCAL

Birmingham City Centre
Birmingham Airport
NEC
Genting Arena
Resorts World
Barlaycard Arena
ICC
Bull Ring
Mailbox
Grand Central


Library of Birmingham

Symphony Hall
Edgbaston Cricket Stadium
Birmingham City FC
Aston Villa FC
West Bromwich Albion FC
Birmingham City University
Aston University
Birmingham University

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ACROSS NETWORK SERVICES

To deliver the highest level of customer services,
we provide all of the services below across our entire network

WHY DIGITAL
OUT OF HOME?


  • Digital Out of Home media has transformed the way we reach, engage and interact with our consumers.
  • Its versatile, dynamic and real time capabilities enable advertisers of all sizes to achieve amazing results by making a real impact where it matters, when it matters and on an exact audience.
  • Brands of all sizes can reach, target and engage with multiple audiences.
  • Its unique because it intercepts active consumers with highly targeted messages as they move through their day.

WHY
LED HDR?


  • ‘LED HDR’ stands for LED High Dynamic Range.
  • High Dynamic Range  is a powerful technique that combines multiple exposures into a single frame that encompasses the brightness range.
  • The term originates in photography, and refers to a techniquethat heightens a pictures dynamic range – the contrast between the brightest whites and the darkest blacks.
  • Developed & patented by Elonex Technology.
  • Static images will be more true to life than ever before.

Outdoor Media:
Edgbaston Stadium,
Birmingham, B5 7QU
Sales: 0871 222 3456

Digital Malls:
Beehive Business Park,
Chelmsford, CM2 9TE

Sports PLC:
Klassiker House,
Blackpool, FY4 2DP

Logistics:
Elonex Power Station,
Star City, B7 5SA