21
Sep

Roadside Digital Dominance Day for Resorts World Birmingham

The digital landscape of Birmingham and the Midlands is being totally dominated today (Monday 21st September 2015) by Resorts World Birmingham.

The much anticipated £150m leisure and entertainment venue, which is being built on the NEC campus, has taken over the entire Elonex Outdoor Media roadside digital network in the Midlands to broadcast 24 hours of spectacular advertisements, which provide an exciting preview of what visitors will get to enjoy when Resorts World Birmingham is completed.

The campaign sees non-stop, multi-creative advertisements being broadcast throughout the day on Europe’s largest roadside digital screen which is located at Junction 9 of the M6, as well at all other Elonex roadside digital sites in the region, such as in Birmingham on the A38 Aston Expressway, the busy city-centre bound A45 and at Spaghetti Gateway. Other major routes in the Midlands where the campaign will be seen include at Junction 1 of the M5 and on the A444 Ricoh Arena, Coventry.

It’s the first time Elonex has permitted a brand takeover of its roadside digital sites in the Midlands, and with its high visibility and huge impact the digital dominance campaign can expect to reach an audience of business and leisure commuters, totalling in excess of 600,000 over the 24 hours.

Commenting on the campaign, Adam Stockton of Elonex Outdoor Media said:

“It’s not every day we would hand over our entire Midlands’ network to one brand, but with Resorts World Birmingham set to be the biggest news to hit the region for years, it’s great to be facilitating such an exciting dominance campaign.

“The creative content of the campaign is superb and with multiple advertisements rolling out across the day, everyone travelling on major routes in the Midlands will be left in no doubt as to what’s to look forward to when Resorts World Birmingham opens.

“Resorts World Birmingham approaching us to deliver this campaign really does underline our position as the leading independent digital media owners in the Midlands, and we’re delighted to be playing a major role in driving the promotion of this exciting new venue.”

Find out more about Resorts World Birmingham here