With professional drivers currently in shortage due to new government legislation, Pertemps took matters into their own hands recently and unleashed a powerful digital advertising campaign across the entire Elonex network of roadside billboards.
The eye catching campaign set out to attract applications from drivers of all classes of vehicles, and the market leading recruitment specialists chose the most obvious locations to capture maximum attention – motorways, major travel routes and commuter heavy city centres.
The Elonex roadside digital network served to effectively reach all of those locations , and provided the perfect platform to target mass audiences throughout the Midlands and in Manchester.
Over the 9-day period of the campaign, the Elonex roadside digital network delivered in excess of an incredible 91,000 adverts, which resulted in almost 6 million audience impacts being achieved.
The campaign included advertisements which were broadcast on Europe’s largest roadside LED screen which is located on the M6, from prime digital sites heading into Birmingham City Centre and on Europe’s largest ‘skyscraper’ digital advertising screen in the heart of Manchester. And by working together, from conception to broadcast in only a matter of hours, Pertemps and Elonex demonstrated the huge capabilities of digital out of home media to reach the right audience at the right time with immediate and extremely powerful promotional messages.
