27
Aug

New Elonex Digital Screen to Target Busy A45 into Birmingham City Centre

A new, dynamic and prime outdoor digital advertising site is set to be unveiled on one of the busiest routes heading towards Birmingham City Centre.

Digital Out of Home specialists, Elonex Outdoor Media has announced plans to add to its already impressive portfolio of digital roadside screens by building a new standout site in Birmingham on the A45, where high volume City Centre bound traffic is present at all times of the day.

The new digital screen, which measures an unmissable 24 square metres, will be located on the gable end of Delta View House, immediately next to a new Morrisons store on the busy A45/Coventry Road. The site is just two miles away from Birmingham Airport and junction 6 of the M42, on one of the main travel routes into Birmingham City Centre.

Positioned to face all City Centre bound traffic and dominating its location, the new digital screen, which will be known as the A45 Mega 6, is full motion and will be visible to commuters from an incredible distance in a highly congested travel area which is renowned for huge dwell times.

The new Elonex screen, which will provide the only digital advertising offering on that stretch of the A45, will deliver in excess of 10 million audience impacts annually and allow both national and local brands to target the location’s much sought after, captive audience in high impact digital format for the very first time.

Commenting on the new site, CEO of Elonex Outdoor Media, Nick Smith said:

“Once again Elonex are at the forefront of the Digital Out of Home marketplace and providing unique advertising opportunities.

“For the first time at one of Birmingham’s busiest travel locations, brands will be able to advertise in large format digital format, and with such an incredible audience reach we anticipate results will be outstanding.

“For a long time we’ve heard agencies ask why there’s no digital opportunities at such a busy travel route, so we’re extremely proud to be delivering what the market has been demanding and providing yet another prime digital media location.”

The new site is due to go live during September 2014, and with an extraordinary number of enquiries already being received, advertisers are being urged to contact the team at Elonex Outdoor Media for further information urgently.