17
Nov

New Elonex Digital Screen Targets Busy A38 In and Out of Birmingham City Centre

The Elonex Digital Out of Home network across the West Midlands continues to grow at pace with the addition of yet another standout advertising site on a major commuter route into Birmingham City Centre.

This time Elonex has chosen the busy A38, Aston Expressway, at a location less than half a mile away from the City Centre, to install a new roadside LED screen which is perfectly positioned to target high volume traffic heading both ways on one of Birmingham’s most notorious travel routes.

The A38, Aston Expressway, and its seven lanes stretching from Spaghetti Junction of the M6 to the City Centre, is one of the busiest roads in and around Birmingham. Huge numbers of commuters use the road each day, and the new Elonex screen is double-sided to face traffic travelling in both directions. The new screen is capable of broadcasting two different advertisements at the same time, and provides national and local brands with the exciting proposition of capturing the attention of commuters travelling both in and out of the City.

Located within a 30 mile per hour speed zone, the new Elonex screen can broadcast fully animated advertisements and will deliver in excess of 47 million audience impacts annually; and with its elevated position providing fantastic visibility to both directions of traffic flow its high impact digital format is simply unmissable.

This latest roadside LED screen comes shortly after Elonex opened a similar prime location advertising site on the A45 into Birmingham, and with screens close by at Spaghetti Gateway and on the M6 (the largest roadside LED screen in Europe),  the outdoor media specialists certainly has all major routes in to the second city well and truly covered.

In addition to its roadside coverage, Elonex Outdoor Media operates an impressive network of shopping mall, major event venue and sports stadium digital advertising sites in the Midlands, which as a complete package provides advertisers with the opportunity to gain unrivalled reach in the region, all through one media owner.

For more information about the new Elonex Digital Screen on the A38, Aston Expressway in Birmingham, please click here