The Birmingham Bears lifted cricket’s prestigious T20 Blast Trophy after a pulsating Finals Day at Edgbaston on Saturday 23rd August 2014.
In front of a full house at their home ground, and a huge Sky TV audience, the Bears, sponsored by Elonex, eased past Surrey in an exciting semi-final, before narrowly edging out Lancashire Lighting in a gripping final which went down to the very last ball!
The Elonex team were present on the day entertaining clients in the sponsor’s hospitality area of the cricket ground. Whilst brands who advertise with the outdoor media specialists saw their promotional messages broadcast on a newly installed Elonex LED screen on the iconic Edgbaston scoreboard, and on the Elonex LED Trailer which was deployed in the Food Bowl area of the stadium to carry a live feed of the action taking place inside.
On a super sporting Saturday, the Elonex brand was also making a huge impact at Wembley Stadium where the Challenge Cup Final was taking place. As an Official Partner of the Challenge Cup, Elonex featured across the high profile stadium advertising which was taking place whilst Leeds Rhinos got the better of Castleford Tigers to win Rugby League’s flagship trophy.
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