13
Apr

Elonex Hits the Right Note as Symphony Hall Celebrates 25th Birthday

Digital Out of Home media specialists Elonex has been confirmed as the official Media Sponsor of Symphony Hall Birmingham’s 25th Anniversary Concert.

In a unique and exciting collaboration, Elonex has been broadcasting unmissable advertisements across its entire network of roadside digital screens in and around Birmingham to promote the 25th Anniversary Concert at Symphony Hall, and encourage as many people as possible to join in with the celebrations.

The advertisements have already been seen by millions, with Elonex’s large-format roadside digital screens located on the busiest commuter routes leading to and from Birmingham City Centre, and have effectively served to maximise awareness of the 25th Birthday Concert and highlight the world class offering available at Symphony Hall.

To celebrate its 25th anniversary, Symphony Hall is presenting an unmissable concert performed by its resident orchestra, the world-renowned City of Birmingham Symphony Orchestra and three artists who all celebrate their 25th birthdays this year. The Next 25 – Official 25th Birthday Concert takes place this Friday 15th April 2016.

In a bid to encourage more young people to engage in the arts anyone aged 25 or below is invited to attend The Next 25 concert for free. Tickets for over 25s are also available at a significantly reduced price of £10. Tickets are still available online at www.thsh.co.uk/SH25 , by telephone on 0121 780 3333 or in person at Symphony Hall, located in The ICC, Broad Street.

The concert is a story of 25s and the programme will comprise  of:

  • Stravinsky’s Firebird, performed 25 years ago in the hall’s opening concert on 15 April 1991
  • Grieg’s Piano Concerto, written when the composer was 25 years old
  • A new commission by 25-year-old Ryan Latimer

Commenting on the partnership with Elonex, Nick Reed, Chief Executive of Performances Birmingham Ltd,  the organisation that runs Town Hall Symphony Hall, said: “PBL is delighted to be partnering with digital signage innovators,  Elonex, in a way which will help to promote Symphony Hall’s 25th Birthday concert to a wider audience .”

Adam Stockton, Managing Director at Elonex, added: “It’s an honour to be working so closely with Symphony Hall as it reaches an important landmark in its illustrious history.

“Symphony Hall is renowned for championing creativity, nurturing local talent and bringing the finest artists and musicians in the world to Birmingham, and we’re delighted that the Elonex Digital Network has been chosen to promote its exciting 25th Anniversary celebrations.

“Recognising excellence and reaching out to a new generation as the birthday events do certainly fits with the philosophy and capabilities of Digital Out of Home media, and therefore the Symphony Hall really has been embracing the most modern and dynamic form of advertising recently to really get its message across to some huge audiences.”

Birmingham-based Elonex is a key player in the local business community and a keen supporter of many organisations based in the City. The outdoor digital media specialist has close links to Birmingham charity Cure Leukaemia and holds official partnership status at other major city venues such as Edgbaston Stadium and the Barclaycard Arena. This latest collaboration with Symphony Hall further strengthens Elonex’s commitment to Birmingham and to championing the excellence it delivers across many different sectors.

Town Hall and Symphony Hall are managed together by Performances Birmingham Limited, a Registered Charity No 1053937. Between them, the two halls present an exciting and varied programme of around 800 concerts and events a year, connecting people of all ages and backgrounds to music from jazz, folk, world, roots and classical, to rock and pop. Over 500,000 people visit Town Hall and Symphony Hall annually, and almost 12,000 young people and 6,000 adults participate in the thriving Education and Community programme.